Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome back. You made it. You made it through the holidays and family gatherings and did your absolute best not to check your inbox, add to your to-do list, or think about your first week back at your desk. In the meantime, I've kept tabs on the latest news and trends for you. You might find a surprise or two below! See you next time,Nicole P.S. Scroll to the end and take 3 seconds to check a box in today's poll. I want to...
26 days ago • 6 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome back. Have you noticed how much search news there is lately? Today, I've added a quick 'news' section below so you can catch up. I hope you're enjoying your holidays and relaxing on the couch while you read this. See you next time,Nicole P.S. I'll be back on January 9 with your first newsletter of 2025. Happy New Year! Search News Core updates We hardly had time to blink after the November Core Update before Google...
about 1 month ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome back. 23 days and 13 hours. That's how long it took the promised 2 week November Update to complete. Now, you can dig into your data to find out how you—or your clients—were impacted. I had to get ruthless with my story selection this week. You might have noticed that there's a lot going on in search, SEO, and content. I hope you enjoy what I found. See you next time,Nicole P.S. I'll be back with your last newsletter...
about 2 months ago • 6 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Yes, this newsletter is a day late. I figured I'd catch you after Thanksgiving, while you're lying on the couch recovering:) Did you enjoy your celebration with family and friends? I hope you'll enjoy what I've got lined up for you today: Chrome 'sell off' & Google's decline How To Prepare for the Future of SEO November Core Update news Websites won't matter (much) Have a great weekend and I'll see you next time,Nicole P.S. If...
2 months ago • 6 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, You're back! Thanks for opening my emails and following along. Today, you'll see my thoughts and news on: Google losing control The perils of user-generated content 80+ E.E.A.T signals Creating reports that get read Enjoy, and I'll see you next time.Nicole P.S. Did someone forward this letter to you? Get content and SEO insights delivered to your inbox twice a month. It takes 5 seconds. I want to share your: Big news, latest...
3 months ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome back, and Happy Halloween! If today snuck up on you, it's not too late to race to the store to buy candy. (You can thank me later). Today's edition contains a couple of spooky stories about SEOs killing Digital PR and publishers who've lost 97% of their site traffic. Enjoy, and I'll see you next time.Nicole P.S. Did someone forward this letter to you? Get content and SEO insights delivered to your inbox twice a month....
3 months ago • 8 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome back. BIG NEWS: Semrush acquires Search Engine Land. Here's what Charles Floate thinks about it. Today, you'll see my thoughts on: The data-backed value of B2B research Google's ad dominance under threat Meta's madness And more. Enjoy the end of your week and I'll see you next time,Nicole P.S. AMA: What burning questions do you have about Digital PR, SEO or content marketing? Reply with your questions and I'll answer...
4 months ago • 6 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome back. It's October 3, the start of Q4, and 'spooky' season. (Which one is scarier?). Search volatility is driving people crazy, so I've summarized the highlights (and lowlights). You'll see what I think is going on below. Plus, don't miss my brief thoughts on 'Gonzo Content' in the Inspiration section. See you next time,Nicole P.S. Who wants some attention? I enjoy giving up-and-coming SEOs and content marketers a...
4 months ago • 6 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome back. Are you ready for the last quarter of 2024? It's a great opportunity to double down on your SEO and marketing efforts, and get in good shape for 2025. To help you out, I'm sharing a template that makes it easier to create effective blog content: 14 elements to include in your content brief. You'll find the link below. See you next time,Nicole P.S. Did you miss my last newsletter? Catch up on what I discovered...
5 months ago • 7 min read
