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Content Caffeine

Content, PR, and SEO insights from Nicole DeLeon

My team and I have been helping brands reach their SEO traffic and conversion goals through content and links for over 10 years. Recognized by industry leaders and household brands as an authority in both organic content and digital PR.

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Bar chart showing percentage of people who used traditional search vs AI tools for search.
Featured Post

Content Caffeine #43: Surprising search data, your passive page problem, and an AI visibility test

Content Caffeine For content-obsessed marketers and SEOs Hi there, Did you see this?Anthropic (Claude) started an AI-generated blog and it only lasted a month. Maybe, just maybe, the content wasn't up to the standard of an expert, human writer? The highlights today include: How traditional rankings drive AI Search Let's put search data into perspective What's the top driver for showing up in AIOs? You have a passive page problem (scroll to the Inspiration section) Thanks for being here and...

4 days ago • 7 min read
graph with dates at the bottom showing the number of searches for SEO in the past year and past quarter. Searches are up 43% in the past quarter. The graph profile is a delicious lime green color.

Content Caffeine For content-obsessed marketers and SEOs Hi there, Are you keeping up? Since Google's annual I/O event, SEO writers have been working their keyboards overtime. You've probably read 97 opinions in the past week! Let's just say that Google seems determined to cram AI into...well, everything. Meanwhile, here's what you'll see below Lost traffic may not have been valuable Searches for SEO higher than ever Forget clicks, focus on outcomes Why we need slow-motion marketing Thanks...

18 days ago • 6 min read
a chart showing 2 lines. the green line is google and the red line is ChatGPT. it represents who sends the most referral clicks from their platforms

Content Caffeine For content-obsessed marketers and SEOs Hi there, Did you see this? Sam Altman was asked whether ChatGPT would replace Google as the primary search engine. Altman responded, “Probably not.” I'm not surprised by his answer because who's capable of indexing the entire web at scale?You'll find useful data, thoughts on AI, and the results of my ChatGPT experiment below. Thanks for being here and I'll see you next time,Nicole P.S. Is a lack of brand visibility holding you back?...

about 1 month ago • 7 min read
image showing the second-order effects of AI. there are 5 colored rungs, like a ladder. the first rung says 'gen ai generates content' and the last rung is labelled 'trusted authentic content becomes more important than ever'

Content Caffeine For content-obsessed marketers and SEOs Hi there, May 1 is a public holiday just about everywhere, except North America. If no one replies to your messages today, you know why. In other news... My content feed is overrun by AI-related themes. On the bright side, I found an interesting AI framework to get feedback on my writing. You'll find that in the "Quote-worthy" section below. Thanks for being here and I'll see you next time,Nicole P.S. I love supporting my readers, i.e....

about 2 months ago • 7 min read
a horizontal bar graph with text on the left and a purple bar showing percentages. responses to a question on which types of pages people prioritize when link building. Articles, homepages and product pages were the top 3.

Content Caffeine For content-obsessed marketers and SEOs Hi there, Here's what I've got for you today: Passage ranking back in focus [Insights] A new link-building trends report [Information] What Google is testing [Insights] The thing killing your creative marketing [Inspiration] Enjoy! Thanks for being here and I'll see you next time,Nicole P.S. After a break from social media, I'm back on LinkedIn. You'll find useful tips and content I don't have space for in this letter. If we're not...

about 2 months ago • 6 min read
A comparison of Kagi search showing user centric search benefits in green on the left hand side, and ad-based search on the right hand side. the left side has a green background, the right side has the text in red.

Content Caffeine For content-obsessed marketers and SEOs Hi there, You'll see a bunch of news and updates below, but they'll take less time to read.Is that better for you? Here's how you voted on this question in my last newsletter: "Which of these B2B marketing strategies will you focus on in 2025." Community: 66.7% Audio content: 0% Neither: 33.3% Thanks for being here and I'll see you next time,Nicole P.S. Is a lack of brand visibility holding you back? I've helped brands achieve a 400%...

2 months ago • 7 min read
graph with orange bars showing where B2B marketers are increasing investment. Results how video content and thought leadership at the top.

Content Caffeine For content-obsessed marketers and SEOs Hi there, Let's start with a fun fact: Google Search is 373 times bigger than SearchGPT. In 2024, Google received more than 14 billion searches a day and SearchGPT got around 37.5 million. And, the predictions of Google's demise are premature, as searches grew 21.64%. Does that help put the impact of AI search engines into perspective? You'll find my thoughts on the latest in SEO and marketing below. Enjoy! See you next time,Nicole P.S....

3 months ago • 6 min read
A hand-drawn pencil sketch of an oversized computer screen showing the words AI overviews and unreadable text. A person stands in front of the screen writing on it like it's a whiteboard.

Content Caffeine For content-obsessed marketers and SEOs Hi there, Do you feel like you're drowning in research, reports, and studies on AI and LLMs? I have a problem with all the conflicting data and advice, so I've addressed those issues for you below. There's a lot of hype and noise in this space, so you'll get my best tips on how to approach your SEO and content efforts. Enjoy! See you next time,Nicole P.S. We're all in this together. That's the title of my 'inspirational' piece today....

3 months ago • 6 min read
Bar graph showing percentage of marketers who think digital PR is more effective than it was 12 months ago. 48.6% say it is, 23.1% say less, 28.3 don't know

Content Caffeine For content-obsessed marketers and SEOs Hi there, You might enjoy my thoughts today on the next big organic channel to watch! I also took a dive into what Google tells their search raters about 'helpful content,' which revealed a lot about Google's priorities. I hope my ideas and tips help you out—and get you thinking. See you next time,Nicole P.S. Don't miss the chance to combine email and SEO. Scroll to the bottom for my take on this topic. I want to share your: Big news,...

4 months ago • 7 min read
Pie chart showing search intent on ChatGPT for navigational, commercial, informational and transaction search. Unknown search intent accounts for 70% of searches on the chatbot.

Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome back. Our industry publishes a ton of content, so I had a tough time deciding what to explore in this newsletter. My aim is to uncover news and insights that you haven't seen, so I hope I achieved that for you today. Read on and enjoy! See you next time,Nicole P.S. Have you seen any interesting news, or an opinion you'd like me to comment on? Reply and I'll take a look. I want to share your: Big news, latest resource,...

4 months ago • 6 min read