profile

Content Caffeine

Content, PR, and SEO insights from Nicole DeLeon

My team and I have been helping brands reach their SEO traffic and conversion goals through content and links for over 10 years. Recognized by industry leaders and household brands as an authority in both organic content and digital PR.

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A bar chart showing the percentage of AIOs appearing in spots 2 to 4 on desktop and mobile.
Featured Post

Content Caffeine #56: Teaching AI who you are, and have AIOs peaked?

Content Caffeine For content-obsessed marketers and SEOs Hi there, Is the end of 2025 approaching fast enough for you? Like me, your list of things to achieve before the holidays is probably too long. Do yourself a favor and delegate, defer, or delete something now :) Also, Google is still working on the next core update, but they wouldn't do that to us at New Year…would they? Today's highlights include: Teaching AI: Brand Building and Digital PR Why every AI search study tells a different...

5 days ago • 6 min read
An advisory in Google search warning users that AI can make mistakes. It tells users to double-check important information

Content Caffeine For content-obsessed marketers and SEOs Hi there, I hope you had a wonderful Thanksgiving. If you're relaxing on the sofa today, I've put together some lighter reading to go with your leftovers. Today's highlights include: The signals to monitor in search GEO 'gold rush' Using Web Guide for SEO Random snippets As always, thanks for being here. I'll be back on December 11.Nicole P.S. Scroll to the end for a little entertainment. I want to share your: Big news, latest resource,...

18 days ago • 6 min read
A pie chart with 6 colored sections showing the percentage of traffic sent by social media platforms to websites. Facebook leads with 76.56%

Content Caffeine For content-obsessed marketers and SEOs Hi there, How many sites have you cleaned up lately due to "DIY AI SEO?" Reply with a good story and I'll feature it in the next newsletter. Today's highlights include: Will title links stage a comeback? Not all clicks are equal DIY AI SEO and A lesson in failure As always, thanks for being here. I'll be back on November 28.Nicole P.S. Your next newsletter will arrive the day after Thanksgiving–so I don't interrupt your dinner. Enjoy...

about 1 month ago • 7 min read
a bar chart with a blue b ackground and pink bars. it shows the percentage of AI-generated answers has reached 38% in the past 2 months. nearly double.

Content Caffeine For content-obsessed marketers and SEOs Hi there, An industry survey revealed several opportunities for marketers and SEOs. I break them down below. You have 62 days left in this quarter to make something happen! Today's highlights include: Risky moves in AI Search 87.8% of businesses worry about 'being found': here's your opportunity Content: The Irony of AI Slop As always, thanks for being here. I'll be back on November 13. Nicole P.S. Happy Halloween! Don't forget to send...

about 2 months ago • 6 min read
bar char showing the least common strategies in content marketing and the percentage of marketers who say they produce great results.

Content Caffeine For content-obsessed marketers and SEOs Hi there, If you've read too many articles and posts about how to get cited in LLMs, then today's insight is for you. Today's highlights include: Why Q&A Content Won’t Save You The AIO/Organic Overlap Bot Publishing As always, thanks for being here. I'll be back on October 30. Nicole P.S. Got a great resource, big news or an experiment you want to share? Hit the button below and send it my way. You might feature in my next newsletter! I...

2 months ago • 7 min read
One line graph showing the decline of ChatGPT searches using web search

Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome to Q4! What have you got planned? Today's highlights include: The Great Impression Drop: Weird Data and Behavior Changes AI Mode Is Sending Almost No Traffic Real or Fake?: Spotting AI-generated content As always, thanks for being here. I'll be back on October 16. Nicole P.S. Do you enjoy this newsletter? Please forward this to ONE friend today and tell them to subscribe here. I want to share your: Big news, latest...

3 months ago • 7 min read
a line chart showing site visits to conversions by channel. Green for direct, red for organic, yellow for AI search and gray for referral. organic shows the most conversions

Content Caffeine For content-obsessed marketers and SEOs Hi there, The August 2025 spam update is still in progress as I write this. Maybe it's going so long because Google is targeting more elaborate manipulation tactics on sites using those 'guaranteed AI GEO methods.' We'll wait and see… Today's highlights include: AI search grows fast Broken tools and messy reporting Demand capture vs. demand creation ~16 million videos snatched As always, thanks for being here. I'll be back on October 1....

3 months ago • 6 min read
an X post accusing Google of violating it's own spam policies

Content Caffeine For content-obsessed marketers and SEOs Hi there, You might like the spam update reaction below (both funny and true?).Today's highlights include: A new way to pay publishers The crawl-to-click gap: What Cloudflare data shows The latest AI Mode experiments See the 'Inspiration' section for your new content strategy As always, thanks for being here. I'll be back on September 18.Nicole P.S. When you coin a new term, you can earn featured snippets. That's what happened with my...

3 months ago • 6 min read
a chart showing a green line going up, a pile of coins and a Google logo

Content Caffeine For content-obsessed marketers and SEOs Hi there, Today, you'll see a couple of thought-provoking perspectives on the state of content and how SEOs can thrive going forward. Let's dive in.Highlights include: Gary Illyes Reveals His Stance on AI Content What Percentage of Web Pages Are Created With AI? (and what this means) How To Become a Commercially Minded SEO Tools Are Underrated As always, thanks for being here. I'll be back on September 4.Nicole P.S. Well, this post on...

4 months ago • 7 min read
A screenshot from Google Search showing the appearance of more embedded links in AI Mode answers.

Content Caffeine For content-obsessed marketers and SEOs Hi there, ICYMI: The Google Search Liaison role is defunct. Danny Sullivan stepped away from the public-facing role he's held for nearly 8 years to "work on various projects within the Google Search team." Is this the end of any transparent communication with the search community?Today's highlights include: Just do normal SEO Rank tracking doesn't exist Brand mentions by LLMs: Mentions vs citations As always, thanks for being here. I'll...

4 months ago • 7 min read