Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome to Q4! What have you got planned? Today's highlights include: The Great Impression Drop: Weird Data and Behavior Changes AI Mode Is Sending Almost No Traffic Real or Fake?: Spotting AI-generated content As always, thanks for being here. I'll be back on October 16. Nicole P.S. Do you enjoy this newsletter? Please forward this to ONE friend today and tell them to subscribe here. I want to share your: Big news, latest...
17 days ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, The August 2025 spam update is still in progress as I write this. Maybe it's going so long because Google is targeting more elaborate manipulation tactics on sites using those 'guaranteed AI GEO methods.' We'll wait and see… Today's highlights include: AI search grows fast Broken tools and messy reporting Demand capture vs. demand creation ~16 million videos snatched As always, thanks for being here. I'll be back on October 1....
about 1 month ago • 6 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, You might like the spam update reaction below (both funny and true?).Today's highlights include: A new way to pay publishers The crawl-to-click gap: What Cloudflare data shows The latest AI Mode experiments See the 'Inspiration' section for your new content strategy As always, thanks for being here. I'll be back on September 18.Nicole P.S. When you coin a new term, you can earn featured snippets. That's what happened with my...
about 1 month ago • 6 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Today, you'll see a couple of thought-provoking perspectives on the state of content and how SEOs can thrive going forward. Let's dive in.Highlights include: Gary Illyes Reveals His Stance on AI Content What Percentage of Web Pages Are Created With AI? (and what this means) How To Become a Commercially Minded SEO Tools Are Underrated As always, thanks for being here. I'll be back on September 4.Nicole P.S. Well, this post on...
about 2 months ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, ICYMI: The Google Search Liaison role is defunct. Danny Sullivan stepped away from the public-facing role he's held for nearly 8 years to "work on various projects within the Google Search team." Is this the end of any transparent communication with the search community?Today's highlights include: Just do normal SEO Rank tracking doesn't exist Brand mentions by LLMs: Mentions vs citations As always, thanks for being here. I'll...
2 months ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Google added an AI Mode button on the right side of the search box. Have you seen it yet? We may never be able to accurately track traffic from AIOs and AI Mode, but getting your brand (or your clients' brands) mentioned in AI-enabled search is a huge credibility lever. I discuss the best way to do that in the 'Inspiration' section below.Today's highlights include: SEO ranks #1 in B2B June Core Update: Winners and Losers...
3 months ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there,Today's highlights include: The correlation between AIO clicks and income How individuals use generative AI in 2025 - AKA, "Connect with a human today." Are you mixing too many search intents in your content? As always, thanks for being here. I'll be back on July 24.Nicole P.S. Do you ever forward this newsletter to a friend or colleague? Reply with a "Yes" if you do (because I'm working on something for you). P.P.S. I'm sorry...
3 months ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs View in browser Hi there, It's not all about AI :) Today's highlights include: The Redditification of Search Results [Insights] What Metric Matters Most for SEO? [Insights] Statista's Content Marketing Trend Study 2025 [Information] Polished Content, Empty Thinking [Inspiration] Thanks for being here and have a wonderful July 4th weekend! I'll be back on July 10.Nicole P.S. I recently posted a quick reality check for your SEO strategy....
4 months ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Did you see this?Anthropic (Claude) started an AI-generated blog and it only lasted a month. Maybe, just maybe, the content wasn't up to the standard of an expert, human writer? The highlights today include: How traditional rankings drive AI Search Let's put search data into perspective What's the top driver for showing up in AIOs? You have a passive page problem (scroll to the Inspiration section) Thanks for being here and...
4 months ago • 7 min read
