How does this help publishers get more traffic? (It's a rhetorical question. Just shake your head). Note: Microsoft and Bing are doing the same.
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Information |
✶ The state of link building
Those questions (and more) are answered in Buzzstream's Link Building Trends Report (no email needed). I saw several gaps in how people approach their link-building processes. Take a look and see what you think. |
✶ The best presentation decks from BrightonSEOBrightonSEO may be over, but you'll find a collection of 25+ published decks from the event right here. |
✶ Google AI Overviews jumpedBrightEdge noted huge spikes in the entertainment, restaurant, and travel sectors during and after the March Core Update. If you run SEO for businesses in these industries, your traffic and click-through rates may be affected. Do a quick check to see if AI Overviews are appearing for your high-priority keywords. |
Inspiration |
This will kill your creative marketingWhy do so many marketing campaigns look the same? It took me a while to figure out the number one barrier to creativity. It's not a lack of budget or resources holding teams back. It's fear. Fear of failure. Fear of criticism. Fear of losing your job over that "risky" campaign idea. As marketers, we're often our own worst enemies. We self-censor our most innovative ideas before they even reach the whiteboard. But if we want to get noticed online, then playing it safe is the riskiest strategy of all. How to build a culture of creative courageNo matter your role, you can foster creativity in the workplace. a) For marketing leaders and business owners Your team has bold ideas they're afraid to share. Create psychological safety by celebrating creative thinking—even when it doesn't work out perfectly. Make it clear that predictable mediocrity is a bigger failure than an ambitious swing and a miss. b) For team members Don't wait for permission to innovate. Run small pilot projects or A/B tests to demonstrate the potential of bolder approaches. Data speaks louder than guesswork, and a successful mini-experiment can win over even the most hesitant stakeholders. c) For freelancers and solopreneurs Position yourself as a creative risk-taker who clients hire for a different perspective. Introduce fresh, edgy concepts to your clients and back them up with solid reasoning and real-world examples. Tell them you'll bring ideas that might make them slightly uncomfortable—because those are the ones their competitors aren't brave enough to try. The competitive edge of audacityThe most memorable campaigns often started as those "crazy ideas" someone almost didn't share. While your competitors play it safe with the same tired formulas, you can use audacious creativity to stand out. Remember: Attention is the scarcest resource online, so being forgettable is the biggest marketing sin of all. What bold idea have you been sitting on? Maybe today's the day to pitch it! I'll see you again on May 1. In the meantime, feel free to ask me a question, send an interesting link, or tell me what's on your mind. Just hit reply—I read all your emails! |
Dates to watch |
May Monthly Observances
Weekly Observances
Days
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Keep in touch |
My team and I have been helping brands reach their SEO traffic and conversion goals through content and links for over 10 years. Recognized by industry leaders and household brands as an authority in both organic content and digital PR.
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