Content Caffeine For content-obsessed marketers and SEOs View in browser Hi there, It's not all about AI :) Today's highlights include: The Redditification of Search Results [Insights] What Metric Matters Most for SEO? [Insights] Statista's Content Marketing Trend Study 2025 [Information] Polished Content, Empty Thinking [Inspiration] Thanks for being here and have a wonderful July 4th weekend! I'll be back on July 10.Nicole P.S. I recently posted a quick reality check for your SEO strategy....
18 days ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Did you see this?Anthropic (Claude) started an AI-generated blog and it only lasted a month. Maybe, just maybe, the content wasn't up to the standard of an expert, human writer? The highlights today include: How traditional rankings drive AI Search Let's put search data into perspective What's the top driver for showing up in AIOs? You have a passive page problem (scroll to the Inspiration section) Thanks for being here and...
about 1 month ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Are you keeping up? Since Google's annual I/O event, SEO writers have been working their keyboards overtime. You've probably read 97 opinions in the past week! Let's just say that Google seems determined to cram AI into...well, everything. Meanwhile, here's what you'll see below Lost traffic may not have been valuable Searches for SEO higher than ever Forget clicks, focus on outcomes Why we need slow-motion marketing Thanks...
about 2 months ago • 6 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Did you see this? Sam Altman was asked whether ChatGPT would replace Google as the primary search engine. Altman responded, “Probably not.” I'm not surprised by his answer because who's capable of indexing the entire web at scale?You'll find useful data, thoughts on AI, and the results of my ChatGPT experiment below. Thanks for being here and I'll see you next time,Nicole P.S. Is a lack of brand visibility holding you back?...
2 months ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, May 1 is a public holiday just about everywhere, except North America. If no one replies to your messages today, you know why. In other news... My content feed is overrun by AI-related themes. On the bright side, I found an interesting AI framework to get feedback on my writing. You'll find that in the "Quote-worthy" section below. Thanks for being here and I'll see you next time,Nicole P.S. I love supporting my readers, i.e....
2 months ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Here's what I've got for you today: Passage ranking back in focus [Insights] A new link-building trends report [Information] What Google is testing [Insights] The thing killing your creative marketing [Inspiration] Enjoy! Thanks for being here and I'll see you next time,Nicole P.S. After a break from social media, I'm back on LinkedIn. You'll find useful tips and content I don't have space for in this letter. If we're not...
3 months ago • 6 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, You'll see a bunch of news and updates below, but they'll take less time to read.Is that better for you? Here's how you voted on this question in my last newsletter: "Which of these B2B marketing strategies will you focus on in 2025." Community: 66.7% Audio content: 0% Neither: 33.3% Thanks for being here and I'll see you next time,Nicole P.S. Is a lack of brand visibility holding you back? I've helped brands achieve a 400%...
3 months ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Let's start with a fun fact: Google Search is 373 times bigger than SearchGPT. In 2024, Google received more than 14 billion searches a day and SearchGPT got around 37.5 million. And, the predictions of Google's demise are premature, as searches grew 21.64%. Does that help put the impact of AI search engines into perspective? You'll find my thoughts on the latest in SEO and marketing below. Enjoy! See you next time,Nicole P.S....
4 months ago • 6 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Do you feel like you're drowning in research, reports, and studies on AI and LLMs? I have a problem with all the conflicting data and advice, so I've addressed those issues for you below. There's a lot of hype and noise in this space, so you'll get my best tips on how to approach your SEO and content efforts. Enjoy! See you next time,Nicole P.S. We're all in this together. That's the title of my 'inspirational' piece today....
4 months ago • 6 min read