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Content Caffeine

Content, PR, and SEO insights from Nicole DeLeon

My team and I have been helping brands reach their SEO traffic and conversion goals through content and links for over 10 years. Recognized by industry leaders and household brands as an authority in both organic content and digital PR.

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A comparison of Kagi search showing user centric search benefits in green on the left hand side, and ad-based search on the right hand side. the left side has a green background, the right side has the text in red.
Featured Post

Content Caffeine #38: Google competitor, content that works in LLMs, who ranks #1 for data collection?, Reddit booming

Content Caffeine For content-obsessed marketers and SEOs Hi there, You'll see a bunch of news and updates below, but they'll take less time to read.Is that better for you? Here's how you voted on this question in my last newsletter: "Which of these B2B marketing strategies will you focus on in 2025." Community: 66.7% Audio content: 0% Neither: 33.3% Thanks for being here and I'll see you next time,Nicole P.S. Is a lack of brand visibility holding you back? I've helped brands achieve a 400%...

about 12 hours ago • 7 min read
graph with orange bars showing where B2B marketers are increasing investment. Results how video content and thought leadership at the top.

Content Caffeine For content-obsessed marketers and SEOs Hi there, Let's start with a fun fact: Google Search is 373 times bigger than SearchGPT. In 2024, Google received more than 14 billion searches a day and SearchGPT got around 37.5 million. And, the predictions of Google's demise are premature, as searches grew 21.64%. Does that help put the impact of AI search engines into perspective? You'll find my thoughts on the latest in SEO and marketing below. Enjoy! See you next time,Nicole P.S....

14 days ago • 6 min read
A hand-drawn pencil sketch of an oversized computer screen showing the words AI overviews and unreadable text. A person stands in front of the screen writing on it like it's a whiteboard.

Content Caffeine For content-obsessed marketers and SEOs Hi there, Do you feel like you're drowning in research, reports, and studies on AI and LLMs? I have a problem with all the conflicting data and advice, so I've addressed those issues for you below. There's a lot of hype and noise in this space, so you'll get my best tips on how to approach your SEO and content efforts. Enjoy! See you next time,Nicole P.S. We're all in this together. That's the title of my 'inspirational' piece today....

28 days ago • 6 min read
Bar graph showing percentage of marketers who think digital PR is more effective than it was 12 months ago. 48.6% say it is, 23.1% say less, 28.3 don't know

Content Caffeine For content-obsessed marketers and SEOs Hi there, You might enjoy my thoughts today on the next big organic channel to watch! I also took a dive into what Google tells their search raters about 'helpful content,' which revealed a lot about Google's priorities. I hope my ideas and tips help you out—and get you thinking. See you next time,Nicole P.S. Don't miss the chance to combine email and SEO. Scroll to the bottom for my take on this topic. I want to share your: Big news,...

about 1 month ago • 7 min read
Pie chart showing search intent on ChatGPT for navigational, commercial, informational and transaction search. Unknown search intent accounts for 70% of searches on the chatbot.

Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome back. Our industry publishes a ton of content, so I had a tough time deciding what to explore in this newsletter. My aim is to uncover news and insights that you haven't seen, so I hope I achieved that for you today. Read on and enjoy! See you next time,Nicole P.S. Have you seen any interesting news, or an opinion you'd like me to comment on? Reply and I'll take a look. I want to share your: Big news, latest resource,...

about 2 months ago • 6 min read
graphic from semrush showing survey response on site performance in the past 6 months.

Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome back. It's been a wild couple of weeks - in business and life! How are you doing? If you've had trouble keeping up with what's happening in SEO, search, and marketing, I've got you covered. As always, I hope you find value in my original insights and tips. Read on... See you next time,Nicole P.S. Want to steal attention from your competitors? Check out today's 'Inspiration' section. P.P.S. I've added back the 'Dates to...

2 months ago • 7 min read
Bar chart with red bars showing how Google classifies queries into 8 types

Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome back. You made it. You made it through the holidays and family gatherings and did your absolute best not to check your inbox, add to your to-do list, or think about your first week back at your desk. In the meantime, I've kept tabs on the latest news and trends for you. You might find a surprise or two below! See you next time,Nicole P.S. Scroll to the end and take 3 seconds to check a box in today's poll. I want to...

3 months ago • 6 min read
a pie chart showing the percentage of 5 star reviews Google has deleted

Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome back. Have you noticed how much search news there is lately? Today, I've added a quick 'news' section below so you can catch up. I hope you're enjoying your holidays and relaxing on the couch while you read this. See you next time,Nicole P.S. I'll be back on January 9 with your first newsletter of 2025. Happy New Year! Search News Core updates We hardly had time to blink after the November Core Update before Google...

3 months ago • 7 min read
new search database showing list of people and their details

Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome back. 23 days and 13 hours. That's how long it took the promised 2 week November Update to complete. Now, you can dig into your data to find out how you—or your clients—were impacted. I had to get ruthless with my story selection this week. You might have noticed that there's a lot going on in search, SEO, and content. I hope you enjoy what I found. See you next time,Nicole P.S. I'll be back with your last newsletter...

4 months ago • 6 min read
graph with wavy red line showing volatility in Google search during the November core update

Content Caffeine For content-obsessed marketers and SEOs Hi there, Yes, this newsletter is a day late. I figured I'd catch you after Thanksgiving, while you're lying on the couch recovering:) Did you enjoy your celebration with family and friends? I hope you'll enjoy what I've got lined up for you today: Chrome 'sell off' & Google's decline How To Prepare for the Future of SEO November Core Update news Websites won't matter (much) Have a great weekend and I'll see you next time,Nicole P.S. If...

4 months ago • 6 min read