Content Caffeine For content-obsessed marketers and SEOs Hi there, How many sites have you cleaned up lately due to "DIY AI SEO?" Reply with a good story and I'll feature it in the next newsletter. Today's highlights include: Will title links stage a comeback? Not all clicks are equal DIY AI SEO and A lesson in failure As always, thanks for being here. I'll be back on November 28.Nicole P.S. Your next newsletter will arrive the day after Thanksgiving–so I don't interrupt your dinner. Enjoy...
23 days ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, An industry survey revealed several opportunities for marketers and SEOs. I break them down below. You have 62 days left in this quarter to make something happen! Today's highlights include: Risky moves in AI Search 87.8% of businesses worry about 'being found': here's your opportunity Content: The Irony of AI Slop As always, thanks for being here. I'll be back on November 13. Nicole P.S. Happy Halloween! Don't forget to send...
about 1 month ago • 6 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, If you've read too many articles and posts about how to get cited in LLMs, then today's insight is for you. Today's highlights include: Why Q&A Content Won’t Save You The AIO/Organic Overlap Bot Publishing As always, thanks for being here. I'll be back on October 30. Nicole P.S. Got a great resource, big news or an experiment you want to share? Hit the button below and send it my way. You might feature in my next newsletter! I...
about 2 months ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Welcome to Q4! What have you got planned? Today's highlights include: The Great Impression Drop: Weird Data and Behavior Changes AI Mode Is Sending Almost No Traffic Real or Fake?: Spotting AI-generated content As always, thanks for being here. I'll be back on October 16. Nicole P.S. Do you enjoy this newsletter? Please forward this to ONE friend today and tell them to subscribe here. I want to share your: Big news, latest...
2 months ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, The August 2025 spam update is still in progress as I write this. Maybe it's going so long because Google is targeting more elaborate manipulation tactics on sites using those 'guaranteed AI GEO methods.' We'll wait and see… Today's highlights include: AI search grows fast Broken tools and messy reporting Demand capture vs. demand creation ~16 million videos snatched As always, thanks for being here. I'll be back on October 1....
3 months ago • 6 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, You might like the spam update reaction below (both funny and true?).Today's highlights include: A new way to pay publishers The crawl-to-click gap: What Cloudflare data shows The latest AI Mode experiments See the 'Inspiration' section for your new content strategy As always, thanks for being here. I'll be back on September 18.Nicole P.S. When you coin a new term, you can earn featured snippets. That's what happened with my...
3 months ago • 6 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Today, you'll see a couple of thought-provoking perspectives on the state of content and how SEOs can thrive going forward. Let's dive in.Highlights include: Gary Illyes Reveals His Stance on AI Content What Percentage of Web Pages Are Created With AI? (and what this means) How To Become a Commercially Minded SEO Tools Are Underrated As always, thanks for being here. I'll be back on September 4.Nicole P.S. Well, this post on...
4 months ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, ICYMI: The Google Search Liaison role is defunct. Danny Sullivan stepped away from the public-facing role he's held for nearly 8 years to "work on various projects within the Google Search team." Is this the end of any transparent communication with the search community?Today's highlights include: Just do normal SEO Rank tracking doesn't exist Brand mentions by LLMs: Mentions vs citations As always, thanks for being here. I'll...
4 months ago • 7 min read
Content Caffeine For content-obsessed marketers and SEOs Hi there, Google added an AI Mode button on the right side of the search box. Have you seen it yet? We may never be able to accurately track traffic from AIOs and AI Mode, but getting your brand (or your clients' brands) mentioned in AI-enabled search is a huge credibility lever. I discuss the best way to do that in the 'Inspiration' section below.Today's highlights include: SEO ranks #1 in B2B June Core Update: Winners and Losers...
4 months ago • 7 min read
